The Explicit Need
Simply placing a keyword ad on Google does not guarantee that you will see any results from your advertising. A low-ranking ad will not be seen as often as a high-ranking ad and is less likely to generate sales. In order for your adwords to achieve the most results, you need to gain priority ad space on Google.
How Google Adwords Are Ranked
Google adword ranks are based on both the amount per click that you have bid and the click-through rate of the ad. Using this formula, you do not need the highest bid per keyword in order to have the highest ranked ad. If you have a significantly higher click-through rate than the highest bidder, your ad could end up in a priority space.
Increasing ClickThrough Rate
The easiest way of gaining priority ad space on Google is to increase your clickthrough rate. The following tips are good ways to increase your clickthrough rate:
- Keywords - Use specific keywords that are highly relevant to your product or service. While popular keywords may receive more overall search volume, they tend to have a lower click-through rate than more specific keywords.
- Targeting - Targeted adwords are shown to people who are most likely to be interested in your product or service, making it more likely that your ad will be clicked on.
- Ad content - Refine your ad content. Use your keywords in your title or ad text so viewers can easily see that your product or service is the one in which they are interested. Keep sentences short, making sure not to constantly repeat the same information. Double-check your ad for grammar, spelling and punctuation errors because those errors can cause viewers not to click your ad.
- Action - Create a call to action in your ad. Let viewers know they need to click on your ad now and tell them why. As with any sales offer, viewers of your ad need to know what you want them to do.
Conclusion in a Nutshell
"Everything depends upon execution; having just a vision is no solution." said Stephen Sondheim. Obtaining priority ad space on Google does not have to be a difficult process, nor does it need to be an expensive one. Understanding how Google adwords are ranked makes it clear that there are only two factors involved in placement, and changing either of those affects your ranking. Have action habit and execute the above best practices. By using a few simple techniques to improve your click-through rate, you can gain priority space for your ad on Google.
Of course, once you have gained priority space for your ad, you many want to further monetize your your traffic by providing visitors additional offers through various affilate programs. Just visit our Affiliate Programs page to see which affiliate networks are best for you.