Colgate offers you a smart way to introduce your child into following a healthy bedtime routine via the Healthy Bedtime Habit program. And as a way to help reinforce these healthy habits, they encourage that your family participate in the washing, brushing and reading log. Plus, once the log is completed, each child will qualify for a kid's character Colgate toothbrush. To get started, just fill out an online form and participate in the log. Encourage the child to form a healthy bedtime routine with the offer from Colgate. Terms and conditions apply.